3D rendering is associated with the complex project workflow process.

3D rendering involves a complex work process, and to enable you to understand what 3D visualization entails we want to briefly explain how we will work on your project.

Firstly, we will discuss the types and quantities of 3D visualization you require, and we will collect as much information as possible from you about the project. We will need to know:

  • the number of desired static visualizations, their resolution and target format
  • the length of any animation, its resolution and target format
  • in the case of a virtual tour, the number of points with spherical panoramas
  • your moodboard – for example, inspiration images, reference images, and camera angle settings
  • examples or descriptions of finishing materials
  • the project delivery time
exterior visualization of photorealistic modern residential backyard terrace bbq

In the case of architectural visualizations we will also need:

  • detailed architectural plans (DWG format is preferred), including:
    • the land and site development plan
    • building facade and floor plans
  • examples or descriptions of finishing materials, and their names
  • landscape design if available, and examples of greenery with their names
  • 3D building and site models, if available

In the case of product visualizations we will need:

  • documentation, such as technical drawings, which will allow us to create a 3D model of the product
  • examples or descriptions of finishing materials, and their names

Secondly, after determining the scope of work, we sign a contract. When everything is agreed, we will make 3D models of the buildings or products and send them for approval. Then we prepare the scenery according to the site plan and references and we pre-set the cameras to get the optimal shots. Don’t worry if you get grayscale drafts at this stage!

Thirdly, we then create and refine the surface materials of all the 3D objects. At this stage, we also set the scene lighting. The draft visualizations will be taking on color and will have their preliminary lighting. If the project provides for additional lighting conditions or different seasons, these images will be created when the first visualization of the scene is finished.

Fourthly, we refine the compositions of the selected frames. This is where full greenery, refined lighting and surface materials appear on all 3D objects. Visualizations take on the final appearance but are still rendered in draft quality, which shortens the time to acceptance.

Fifthly, we do post-processing. We render the 3D visualizations at the final quality, and we can make any final touches in photo editing software.

If the project includes a 3D animation, this is where we start preparing the animatics, where we will refine all the elements of the scene for a given shot, add animation for some objects, and optimize the project to speed up the rendering of multiple frames. In the case of a virtual tour, we refine the scene for spherical visualizations, so that when looking around at a given point, everything is in its place.

We don’t want to bore you with more details of each stage*, but we hope that an understanding of our workflow will enable deeper cooperation and a faster, higher-quality result!  

*They involve a lot of mouse clicking, drinking coffee, and waiting for previews to render 🙂

We will communicate carefully with you throughout each stage of the project, so that we thoroughly understand your needs and the vision you have.  However, if you don’t want to take part in the 3D modeling, rendering, and visualization process, we are happy to take care of all the stages on our own with equal attention to detail, and all you need to do is wait for high-quality completed 3D visualizations!